If you’re seeing this, you missed out.

Prices are now being updated sitewide, if you see anything still available at 50% off, I’d suggest jumping on it ASAP before our systems finish updating to regular pricing.
✌️ —Dean.

FYI: to check if something is still available at 50% off, click the Buy Now button for the product – and if the checkout page still reflects a 50% discount (like this one does), jump on it before our systems update to reflect regular pricing.